At 50: Brand refresh raises questions about heritage, consumer loyalty
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By Chioma Obinna As competition in Nigeria’s non-alcoholic beverage market continues to evolve, Maltina, one of the country’s longstanding malt drink brands, has unveiled a refreshed visual identity to mark its 50th anniversary, retaining its familiar taste while introducing redesigned packaging across its product range.The new identity, unveiled by Nigerian Breweries Plc last week, features […] The post At 50: Brand refresh raises questions about heritage, consumer loyalty appeared first on Vanguard News .
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- Source
- https://www.vanguardngr.com/2026/10/at-50-brand-refresh-raises-questions-about-heritage-consumer-loyalty/
- Published
- 19/10/2026 23:17 UTC
- Captured
- 19/10/2026 23:26 UTC
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