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Sport · India

Decoding the business of bringing Brazil, Uruguay, Panama to India for football friendlies

Outlet: The Times of India · TANUJ LAKHINA · Published 22/10/2026 01:30 UTC

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From securing international teams to managing logistics, sponsorships and ticket sales, the recent high-profile international football matches that brought Panama, Brazil and Uruguay to India are expensive propositions. The promoter explains why commercial returns are not always guaranteed and why government backing could be crucial to building the market.

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Source
https://timesofindia.indiatimes.com/sports/football/top-stories/decoding-the-business-of-bringing-brazil-uruguay-panama-to-india-for-football-friendlies/articleshow/135088690.cms
Published
22/10/2026 01:30 UTC
Captured
22/10/2026 05:08 UTC
Text fingerprint
4da5364e51b66e33 · 1879 words
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